MURRELLS INLET, South Carolina, November 12, 2009 - WasteZero^®, a leading environmental services and consulting firm, pays tribute to America's commitment to environmental awareness by celebrating America Recycles Day 2009 on November 15th. America Recycles Day is dedicated to raising awareness about the advantages of recycling and reducing waste.

"America Recycles Day draws attention to the important fact that reducing waste is good for America," said Mark Dancy, President and CEO of WasteZero^®. "With our cities facing unprecedented environmental and fiscal challenges, it's heartening to see a rapidly growing number of municipalities putting in place meaningful recycling and waste reduction measures. America's communities are discovering that waste reduction is not only a prudent environmental response, but also fiscally sound policy. WasteZero^® is proud to be part of this movement."

WasteZero^® provides the world's most effective programs for municipal governments to reduce solid waste, increase recycling, and generate revenues. The more than 270 U.S. cities that already use the WasteZero^® System for trash metering have reduced residential trash by an average of 43 percent, which allows for extended landfill life and dramatic savings in solid waste disposal costs. A recent report by the US EPA called WasteZero's results "staggering."

Economists say WasteZero's waste reduction model can be invaluable to financially strapped municipalities. The town of Dartmouth, Massachusetts, for example, implemented the WasteZero^® System two years ago. As a result, municipal solid waste tonnage was reduced in half, recycling soared, and new annual revenue was injected into the town budget. Standard and Poor's chief economist David Wyss says Dartmouth rose to the challenge of finding an innovative way to both provide a municipal service and obtain the revenue to pay for it. In a radically changed environment, says Wyss, it's precisely "the kind of thing [municipalities] can do."

The WasteZero^® System charges residents for garbage disposal the same way they're charged for electricity or gas -- by the amount they consume -- thereby creating an incentive to recycle more and generate less waste. To throw away their trash, households use official municipal trash metering bags that they purchase from area retailers.

"The growing number of communities that have carried out plans to reduce overall waste volumes and increase recycling rates should be commended," said Dancy. "Still, the sheer volume of waste that continues to be generated by Americans each year -- more than 254 million tons -- means that more communities need to take responsibility for doing what is financially and environmentally in the best interest of their cities and the nation as a whole -- they must reduce waste."

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