By Mike Cherney
The Sun News
At WasteZero's garbage-bag factory in Hemingway, employees stuff blue garbage bags - emblazoned with the town seal of Malden, Mass. - into boxes that will soon appear on store shelves in the New England town of 56,000.
The bags are sold for $2 each, and Malden's garbage collectors only pick up city bags. Recycling, though, is free, so the idea is residents will recycle more and throw out less to save on the garbage bags.
WasteZero®, which has corporate offices in Murrells Inlet, began in 1991 as a plastic bag recycling company and has since shifted its focus to helping towns and cities implement these "pay-as-you-throw" garbage programs. Most of its clients are in the Northeast, but Mark Dancy, the president of the company, now wants to expand the company's presence in South Carolina.
"I personally am excited about seeing municipal government be more efficient, and I think the environmental aspects of it are a plus," he said. "But I'm happy to have 60 people that our company gives paychecks to out here in Hemingway. This area needs it."
Pay-as-you-throw garbage programs have increased in popularity in recent years, according to the Environmental Protection Agency. In 1999, four states had 200 communities or more that had implemented the program; by 2006, the number had grown to 10 states, the EPA says.
Sitting in a trailer that serves as the office for the $9 million bag factory, Dancy was visibly enthused as he rattled off the benefits of pay-as-you-throw programs. Less garbage is not only better for the environment, he said, but it's also better for local budgets - towns and cities pay less in dumping fees at landfills or incinerators.
The company does more than simply manufacture the bags. It also handles the accounting of the bag sales for the municipalities and the distribution of the bags to local retailers. Representatives are also on hand at public meetings to answer questions as local governments debate whether to implement the program.
Dancy, 43, who has an MBA from the College of William & Mary and a bachelor's degree in economics from George Washington University, said he is fascinated that charging residents a little extra for their garbage bags can create such a big change in behavior.
"It's an unfair system the way it is now," he said. "People who are wasteful are treated just the same as people who may be very diligent in recycling."
Dancy started the business with his father, Gordon Dancy, who helped invent the plastic bag that is now commonly used in grocery stores, as Phoenix Recycling.
It began by collecting plastic bags from schools, recycling them and selling them as garbage bags.
Because they have a larger impact, and the company did not have the capacity to do both, WasteZero® now concentrates on pay-as-you-throw programs, Mark Dancy said. It recently changed its name to WasteZero®, though it still sells some recycled garbage bags under the Enviro-Bag® brand.
In towns that have worked with WasteZero® on pay-as-you-throw programs, officials report positive results.
Newton, Mass., a city of about 80,000, is starting a program in October, said Tom Daley, the city's commissioner of public works. Daley figured the program would save the city $1 million out of a recycling and trash budget that was about $7 million last budget year.
"This is a very significant program here in the city of Newton," said Daley, who worked with WasteZero® on a similar program in Duxbury, Mass.
"If I want my job, it cannot fail. These people I know can get it done."
WasteZero's largest client is Worcester, Mass., which has about 175,000 residents. Bob Fiore, the assistant to the city's public works and parks commissioner, said the city started a program in 1993, and WasteZero® has been making the bags for the past six years or so.
Garbage aside, the city has also saved money in personnel costs through the program, Fiore said.
Instead of needing 33 people to pick up trash around the city, like it did in 1993, the city only needs 14 to 16 people now, he said.
"You want to know that you've got someone who knows what they're doing," Fiore said of WasteZero®. "Your bags are important to them. It's not like you're making 30 million bags for Glad and you're just going to run these quarter of a million bags for this community for some reason. It's nice that they know what's behind it."
Implementing a pay-as-you-throw program is not always a cakewalk. Residents and politicians are often concerned the program amounts to a hidden tax on garbage or takes away their right to choose which garbage bags to use.
Still, the company's client list has grown to about 250, WasteZero® officials said.
"Our regional manager up in the Northeast, he's got the easiest job in the world - he just has to answer the phone fast enough," said Arthur Rothschild, WasteZero's newly hired manager of policy and media relations. "There are communities that are calling him saying, 'Hey, we need to get going with pay-as-you-throw.'"
Dan Morgado, the town manager of Shrewsbury, Mass., which implemented a pay-as-you-throw program last year, said he was initially concerned about tacking on the bag fee for garbage pick-up, one of the few municipal services that all residents use, as compared to school or health services.
But trash headed to the local incinerator decreased from about 10,700 tons in budget year 2008, before the program was implemented, to about 7,100 in budget year 2009, he said.
Part of the decrease is probably because of the down economy, because people are buying less and creating less waste, but the program has gone well, Morgado said.
"No one is running up and down the street saying, 'This is so great. I'm so glad we did this,'" said Morgado, whose town has about 30,000 residents. "But I think people appreciate the rationale for doing it. They see how their own behavior has changed, but also we see the amount of material that has been reduced."
WasteZero® is now looking to duplicate that success closer to home. Dancy said the company hired a regional manager for the Southeast for the first time earlier this year, and Rothschild, who joined the company two months ago, is the first person dedicated to public relations.
Rothschild said the company is launching a newsletter to send to communities across the country.
Looking ahead, the company plans to be more proactive in meeting with municipalities in the Southeast and also with local activist groups, whether they are environmental, fiscally conservative or others.
In Malden, which instituted a citywide pay-as-you-throw program in October, Jeff Manship, the city's director of public works, said it probably saved $80,000 in trash dumping fees in June alone due to more recycling and less waste. WasteZero® does not just manufacture the bags, but delivers and resupplies the bags to some of the bigger local stores.
"They keep in touch constantly, which is very nice," Manship said. "It's nice to be able to know that right around the corner, somebody's a phone call away if you have an issue."
What | Bag-making company that helps cities reduce waste and encourage recycling
Headquarters | Murrells Inlet
Plant | Hemingway
Employees | 90
Founded | 1991
Clients | 250
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